Indeed, there are numerous similarities with iPhone. The PRADA Phone by LG plays music and videos on a wide, LCD screen. It has a 2-megapixel camera, eight megabytes of internal memory, and yes, it looks a lot like Apple’s iPhone. The slick, button-free, touch-screen interface is particularly similar.
Randy Guisto, IDC’s Group Vice President of Mobility, Computing, and Consumer Markets, isn’t surprised by the comparisons. “A lot of people will say it’s an iPhone rival,” he tells us, because there are no other buttonless phones out there yet.
And even though the two phones share some of the same characteristics, he says, the PRADA phone is aimed at a high-end consumer, with plenty of extra cash to spend. “It’s a PRADA phone,” he says, and therefore people expect to pay a lot for it. “It’s done for prestige,” he adds, pointing out that the intent of high-end products like this is to build brand equity, as opposed to driving a large volume of sales. He cites Acer’s Ferrari 3000, a candy-apple-red mobile PC, as well as HP Relevant Products/Services’s James Bond-inspired Jornada 430se — a handheld device which appeared in the 1999 flick, “The World Is Not Enough.”
When it hits European stores in late February, the 12-mm thick PRADA phone (model KE850) will cost about 600 Euros (equivalent to US$780) in France, Britain, Germany and Italy.
For further information on LG mobile handsets, please visit www.lgpradaphone.com
- Capacitive Touch Screen
- Music Player (MP3, ACC, ACC+, WMA, RA)
- Music Multitasking (Messaging)
- Video Player (MPEG4, H.263, H.264)
- Macromedia Flash UI
- Document Viewer (ppt, doc, xls, pdf, txt )
- EDGE Tri-Band (900/1800/1900)
- 98.8 ?� 54 ?� 12 mm
- 2M CMOS Camera / LED Flash
- External Memory Slot (Micro SD)
- Innerpack Battery 800mAh
- Bluetooth 2.0, USB 2.0, USB Mass storage